Junk Mail:
Emails are the cheapest and most efficient options available to most marketers. Emails can help you communicate how you have been dealing with the coronavirus and how concerned you are for your customers.
Here are some good topics you can explore:
- How you make sure your employees and the people around you are safe
- Have there been changes in your operations?
- Notifications about event cancellations or offline alternatives you are looking for
- What can they expect from you in the next few days?
While talking about the coronavirus in a sensitive way can help you win the trust of your customers, which will pay you back after things improve, using the coronavirus and sending opportunistic communications can fail enormously.
In case you are providing any offers during this time, please refrain from using coupon codes like "COVID19" or "coronavirus".
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Search Engine Optimization:
Working on your SEO will help you stay visible to any potential customers searching for your offer on search platforms.
Working on your SEO, along with optimizing your website's conversion rate, will help you dramatically improve your conversions online.
Also, if you're a multi-store brand, don't forget to work on your local search as it can have a direct impact on the actions generated by the conversion, such as calls, filling in lead forms, and site clicks. Web.
The impact of the coronavirus on digital marketing has led digital marketers to recognize the potential of local search.
The success of local search is due to the fact that people doing local searches (or nearby searches) are often in a high buying mode.
According to Think with Google, 28% of close searches result in a purchase. At a time when demand is down, it's more important than ever to hold on to these high-potential leads by making sure you rank properly on all relevant local search platforms.
Social Media Marketing:
The impact of the coronavirus on digital marketing has perhaps played out most starkly on social media.
Social media now offers brands on a marketing budget with new opportunities because traffic has grown and competition has slowed.
As many small businesses have stopped their paid marketing campaigns, paid ads have gotten much cheaper and are now generating a higher return on investment.
Content Marketing:
This may be a time when people do not invest in consumption, but on the other hand, it is also a time when people invest a lot in themselves.
Producing a wealth of educational and entertaining content will help you engage your customers and earn their trust.
In fact, according to research from Conductor, consumers are 131% more likely to buy from a brand immediately after consuming educational content from it.
Use this time to create quality content in a variety of forms, such as videos, podcasts, playbooks, blogs, webinars, and research studies.
Additionally, these content guarantees can also be used to improve your SEO, social media engagement, email marketing campaigns, and online lead gathering efforts.
Know more:
What does the page experience mean from an SEO perspective?
